Marketing Strategy & Brand Development
Developed a global-to-local marketing strategy aligned with Coca-Cola’s One Brand positioning, ensuring unified storytelling across regions while adapting to local market nuances. Supported brand alignment initiatives that reinforced emotional resonance, product visibility, and celebrated authentic human moments with Coca-Cola.

Art Direction & Creative Strategy
Directed warm, human, and emotionally resonant visuals, emphasizing spontaneity, intimacy, and natural light. All imagery centered on real people sharing authentic moments, reflecting Coca-Cola’s iconic red identity. Guided tone to be sincere, uplifting, and sensory, prioritizing relatable emotions over spectacle to connect with a broad, global audience who savor small joyful moments.

Content Creation
Produced a complete content ecosystem —including digital copy, short-form videos, visuals, and social media assets— designed to capture authentic human connection and the sensory experience of enjoying a Coke. Short films and anthem spots highlighted everyday rituals, from first dates to quiet pauses, distributed globally across YouTube, social media, and in-store displays. Print and editorial content featured in lifestyle and mainstream media further reinforced authentic, joyful moments.

Website Design & Development
Collaborated on the design and development of responsive, high-performing microsites reflecting Coca-Cola’s global identity. Pages were optimized for engagement, accessibility, and conversion, seamlessly integrating video, sound, and storytelling to immerse audiences in Coca-Cola’s sensory world.

Search Engine Optimization (SEO) & AI Optimization
Led SEO strategies to enhance campaign microsites and landing pages, improving visibility through technical optimization, structured data, and keyword alignment with the brand’s global narrative. Implemented AI-driven content strategies to ensure Coca-Cola’s storytelling remained discoverable in emerging AI-powered search environments such as Google SGE and ChatGPT.

Social Media Activation
Directed and executed platform-specific social strategies, blending visual storytelling with sensory sound —including Coca-Cola’s iconic pop, fizz, and pour— for emotional impact. Localized content, behind-the-scenes features, and real-time engagement ensured cultural relevance and authenticity across platforms.

Email Marketing
Developed targeted, automated email campaigns that extended the campaign’s emotional narrative, nurtured audience connection, and supported retention through personalized storytelling aligned with Coca-Cola’s tone and values.

Advertising
Led performance-driven campaigns across Google Ads, Meta, and YouTube, optimizing creative assets, targeting, and budgets to maximize ROI while maintaining a consistent global reach and engagement.

International Rollout & Project Management
Adapted campaigns across markets with region-specific stories, visuals, and seasonal integrations, ensuring deep local connection within a unified global framework. Directed cross-functional collaboration among creative, media, and production teams, ensuring every asset —from concept to delivery— adhered to Coca-Cola’s visual identity, campaign timeline, and quality standards, while maintaining seamless coordination between global headquarters and regional teams.