My approach combines paid media strategy, audience research, campaign management, creative optimization, and performance analytics through a comprehensive process focused on reaching qualified audiences, generating conversions, and driving measurable business growth.
Experience developing and implementing strategies across a diverse range of industries, business models, competitive environments, and target audiences.
Industry: B2B Business Services
Led end-to-end paid media strategy and execution across Google Ads, Meta Ads, and LinkedIn Ads, taking full ownership of campaign planning, audience targeting, budget management, advertising creatives, landing page development, and performance optimization to generate qualified business leads and strengthen brand visibility.
Key results:
• 42% increase in qualified leads generated through paid advertising
• 31% reduction in cost per lead (CPL) through campaign and audience optimization
• 4.8% landing page conversion rate across lead generation campaigns
• 38% increase in paid website traffic from targeted audiences
• 27% increase in lead-to-customer conversion rate
Industry: Dental Healthcare
Developed and executed a comprehensive paid advertising strategy focused on local patient acquisition, combining Google Ads, Meta Ads, audience targeting, campaign creative development, landing page optimization, and continuous performance analysis to increase appointment inquiries and improve advertising efficiency.
Key results:
• 56% increase in patient inquiries generated through paid campaigns
• 34% reduction in cost per lead (CPL) through ongoing campaign optimization
• 6.2% landing page conversion rate for appointment-focused campaigns
• 41% increase in paid search conversions
• 27% improvement in overall campaign conversion rate
Industry: Fashion and E-commerce
Led the complete paid media strategy and hands-on execution for a fashion accessories brand, managing campaign planning, audience acquisition, creative development, advertising budgets, remarketing, and conversion optimization to strengthen brand awareness, drive online sales, and support growth across target markets.
Key results:
• 4.6x return on ad spend (ROAS) across e-commerce advertising campaigns
• 48% increase in attributed e-commerce revenue
• 26% reduction in customer acquisition cost (CAC)
• 35% increase in online purchase conversions
• 22% increase in average order value (AOV)
MARKETING AND BRANDING
Strategies and brand experiences built to connect, differentiate and drive meaningful growth.
SEO AND AI OPTIMIZATION
Search strategies built for visibility across traditional search engines and emerging AI-driven discovery.
CONTENT CREATION
Compelling content shaped around your brand, audience and the platforms where they connect.
WEBSITE DESIGN AND DEVELOPMENT
Distinctive, high-performing websites designed around your brand, your users and your business goals.
SOCIAL MEDIA MANAGEMENT
Strategic social media management that keeps your brand relevant, consistent and connected to its audience.
ADVERTISING
Targeted digital campaigns designed to reach the right audiences and turn attention into measurable results.
AI MEDIA CREATION
Realistic, high-impact images and videos created with AI to bring ideas to life without traditional production limits.
EMAIL MARKETING
Thoughtful email strategies and campaigns designed to engage, nurture and convert your audience.
“I cannot recommend Dana highly enough. She doesn't just manage a team; she truly leads and elevates it. Dana combines deep marketing expertise with a strategic vision, always anticipating and preparing for any scenario. Her experience speaks for itself, she is an exceptional leader!”
Marcos Klender
Senior Web Engineer
“Dana is the best manager/VP I've ever worked with. She is incredibly hardworking, knowledgeable, supportive, and truly the heart of the company. Dana was always willing to help, share her expertise, and guide me through challenges. I learned so much from her and am incredibly grateful for the impact she had on my growth. She would be an asset to any team and they would be LUCKY to have her.”
Christina Hristoforidis
Marketing Specialist
“Dana is an outstanding professional whose professionalism and ability to work effectively with different personalities truly stand out. She is collaborative, approachable, and always willing to help, making her a great person to work with. Her constructive mindset and ability to build strong relationships make a real difference in any team. I highly recommend Dana and would be happy to work with her again.”
Luiz Fernandes
Growth Marketing & Automation Specialist
“Dana is one of the most committed and organized professionals I have ever worked with. The results of the projects we completed together were incredible; she always kept project management on track, focusing on meeting deadlines and ensuring client satisfaction. She is undoubtedly an excellent addition to any team, and I highly recommend her.”
Daniel Oliveira
Senior UX/UI & AI Automation Specialist
“Dana is a talented marketing leader with a strong strategic mindset and an exceptional ability to solve challenges. She is reliable, collaborative, and always focused on achieving the best results. I highly recommend her.”
Flavio Stiavetti
Motion Designer & Video Editor
Good enough isn't how I work. Quality comes first, every time.
READY TO GROW?
READY TO GROW?
READY TO GROW?
READY TO GROW?
