My approach combines website strategy, information architecture, user experience, visual design, content development, technical implementation, and performance optimization through a comprehensive process focused on creating professional, functional, and scalable digital experiences that strengthen brand positioning, engage audiences, and support measurable business objectives.
Experience developing and implementing strategies across a diverse range of industries, business models, competitive environments, and target audiences.
Industry: Construction, Utilities and Infrastructure
Led website strategy, information architecture, creative direction, and cross-functional execution for a group of six interconnected corporate websites, establishing a cohesive digital ecosystem while maintaining distinct brand identities, service positioning, and user experiences across construction, energy, telecommunications, and infrastructure businesses.
Key results:
• 6 interconnected corporate websites developed across the business group
• 50% improvement in overall website engagement
• 42% increase in combined organic website traffic
• 38% growth in website-generated business inquiries
• 35% improvement in average page load performance
• 30% increase in conversion rates across key service pages
Industry: Smart Home Automation and Audio-Visual Technology
Led website strategy, planning, creative direction, and development coordination for a premium smart home automation and audio-visual solutions company, combining information architecture, user experience, visual design, service-focused content development, and conversion optimization to create a sophisticated digital presence that communicates technical expertise, strengthens brand positioning, and supports customer acquisition.
Key results:
• 45% increase in website engagement rate
• 38% growth in website-generated inquiries
• 32% improvement in landing page conversion rates
• 40% reduction in average page load time
• 28% increase in organic website traffic
• 25% reduction in bounce rate
Industry: Industrial Demolition and Environmental Services
Led website strategy, development coordination, content architecture, and ongoing optimization for a specialized industrial demolition company, combining user experience improvements, service page development, technical SEO considerations, visual enhancements, and performance monitoring to strengthen digital positioning, communicate complex industrial capabilities, and support qualified lead generation.
Key results:
• 55% increase in organic website traffic
• 45% growth in website-generated leads
• 40% improvement in landing page engagement
• 35% increase in service page conversion rates
• 30% reduction in average page load time
• 25% improvement in website engagement rate
MARKETING AND BRANDING
Strategies and brand experiences built to connect, differentiate and drive meaningful growth.
SEO AND AI OPTIMIZATION
Search strategies built for visibility across traditional search engines and emerging AI-driven discovery.
CONTENT CREATION
Compelling content shaped around your brand, audience and the platforms where they connect.
WEBSITE DESIGN AND DEVELOPMENT
Distinctive, high-performing websites designed around your brand, your users and your business goals.
SOCIAL MEDIA MANAGEMENT
Strategic social media management that keeps your brand relevant, consistent and connected to its audience.
ADVERTISING
Targeted digital campaigns designed to reach the right audiences and turn attention into measurable results.
AI MEDIA CREATION
Realistic, high-impact images and videos created with AI to bring ideas to life without traditional production limits.
EMAIL MARKETING
Thoughtful email strategies and campaigns designed to engage, nurture and convert your audience.
“I cannot recommend Dana highly enough. She doesn't just manage a team; she truly leads and elevates it. Dana combines deep marketing expertise with a strategic vision, always anticipating and preparing for any scenario. Her experience speaks for itself, she is an exceptional leader!”
Marcos Klender
Senior Web Engineer
“Dana is the best manager/VP I've ever worked with. She is incredibly hardworking, knowledgeable, supportive, and truly the heart of the company. Dana was always willing to help, share her expertise, and guide me through challenges. I learned so much from her and am incredibly grateful for the impact she had on my growth. She would be an asset to any team and they would be LUCKY to have her.”
Christina Hristoforidis
Marketing Specialist
“Dana is an outstanding professional whose professionalism and ability to work effectively with different personalities truly stand out. She is collaborative, approachable, and always willing to help, making her a great person to work with. Her constructive mindset and ability to build strong relationships make a real difference in any team. I highly recommend Dana and would be happy to work with her again.”
Luiz Fernandes
Growth Marketing & Automation Specialist
“Dana is one of the most committed and organized professionals I have ever worked with. The results of the projects we completed together were incredible; she always kept project management on track, focusing on meeting deadlines and ensuring client satisfaction. She is undoubtedly an excellent addition to any team, and I highly recommend her.”
Daniel Oliveira
Senior UX/UI & AI Automation Specialist
“Dana is a talented marketing leader with a strong strategic mindset and an exceptional ability to solve challenges. She is reliable, collaborative, and always focused on achieving the best results. I highly recommend her.”
Flavio Stiavetti
Motion Designer & Video Editor
Good enough isn't how I work. Quality comes first, every time.
READY TO GROW?
READY TO GROW?
READY TO GROW?
READY TO GROW?
