My approach combines executive-level marketing strategy, brand positioning, multichannel execution, creative direction, and operational leadership to develop comprehensive marketing initiatives aligned with business objectives.
With experience spanning hands-on execution, marketing management, and VP-level leadership, I bring an end-to-end understanding of digital marketing, from developing strategies and leading international teams to implementing campaigns, managing complex projects, optimizing operations, and driving measurable business growth.
Experience developing and implementing strategies across a diverse range of industries, business models, competitive environments, and target audiences.
Industry: Global Beverage and Consumer Goods
Contributed to international digital marketing strategy, brand storytelling, creative development, and multichannel campaign execution for Coca-Cola's global Taste the Feeling campaign. Collaborated on localized content, social media initiatives, digital experiences, and creative adaptations to maintain brand consistency across international markets while strengthening audience engagement and supporting global brand positioning.
Key results:
• 200+ markets reached by the broader global campaign, supporting multiple languages, cultures, and regional adaptations
• Millions of consumers reached across digital and social platforms through the global campaign
• 4 Coca-Cola brand variants unified under the One Brand marketing strategy
• 3 beverage brands supported through Coca-Cola, Sprite, and Fanta digital initiatives
• Widespread earned media coverage across international marketing, advertising, and lifestyle publications
• Integrated multichannel execution across social media, digital content, video, web experiences, and other marketing touchpoints
Industry: Global Fashion and Lifestyle
Contributed to international brand marketing, creative strategy, digital content development, and multichannel execution for Diesel's Kick Ass campaign. Supported provocative storytelling, localized creative adaptations, social-first content, and interactive digital experiences to reinforce the brand's unconventional positioning, strengthen audience engagement, and extend campaign visibility across international markets.
Key results:
• 200,000+ video views generated across campaign content and digital platforms
• 5,000+ applicants attracted by an experiential activation associated with the broader campaign
• Over $350,000 in earned media value reported for the experiential activation
• Widespread editorial coverage across fashion, lifestyle, marketing, and advertising publications
• Multichannel campaign presence across social media, video, digital experiences, fashion publications, and physical activations
• International brand consistency supported through localized creative adaptations and coordinated campaign messaging
Industry: Digital Marketing
Served as VP of Marketing, leading integrated digital marketing strategy, brand positioning, creative direction, and end-to-end execution across a diverse portfolio of international clients. Managed multidisciplinary teams, coordinated complex projects, established operational workflows and SOPs, and oversaw marketing initiatives across SEO, AI Search, paid advertising, social media, content marketing, email marketing, and website development to support business growth and operational efficiency.
Key results:
• 20+ client accounts managed across multiple industries and business models
• 4 years of agency experience spanning strategic planning, execution, and marketing leadership
• 7+ marketing disciplines coordinated across integrated digital initiatives
• International cross-functional teams led across content, design, development, SEO, advertising, and marketing operations
• Standardized workflows and SOPs developed to improve project coordination, accountability, and delivery consistency
• End-to-end marketing operations managed from strategy and creative direction through implementation, reporting, and continuous optimization
MARKETING AND BRANDING
Strategies and brand experiences built to connect, differentiate and drive meaningful growth.
SEO AND AI OPTIMIZATION
Search strategies built for visibility across traditional search engines and emerging AI-driven discovery.
CONTENT CREATION
Compelling content shaped around your brand, audience and the platforms where they connect.
WEBSITE DESIGN AND DEVELOPMENT
Distinctive, high-performing websites designed around your brand, your users and your business goals.
SOCIAL MEDIA MANAGEMENT
Strategic social media management that keeps your brand relevant, consistent and connected to its audience.
ADVERTISING
Targeted digital campaigns designed to reach the right audiences and turn attention into measurable results.
AI MEDIA CREATION
Realistic, high-impact images and videos created with AI to bring ideas to life without traditional production limits.
EMAIL MARKETING
Thoughtful email strategies and campaigns designed to engage, nurture and convert your audience.
“I cannot recommend Dana highly enough. She doesn't just manage a team; she truly leads and elevates it. Dana combines deep marketing expertise with a strategic vision, always anticipating and preparing for any scenario. Her experience speaks for itself, she is an exceptional leader!”
Marcos Klender
Senior Web Engineer
“Dana is the best manager/VP I've ever worked with. She is incredibly hardworking, knowledgeable, supportive, and truly the heart of the company. Dana was always willing to help, share her expertise, and guide me through challenges. I learned so much from her and am incredibly grateful for the impact she had on my growth. She would be an asset to any team and they would be LUCKY to have her.”
Christina Hristoforidis
Marketing Specialist
“Dana is an outstanding professional whose professionalism and ability to work effectively with different personalities truly stand out. She is collaborative, approachable, and always willing to help, making her a great person to work with. Her constructive mindset and ability to build strong relationships make a real difference in any team. I highly recommend Dana and would be happy to work with her again.”
Luiz Fernandes
Growth Marketing & Automation Specialist
“Dana is one of the most committed and organized professionals I have ever worked with. The results of the projects we completed together were incredible; she always kept project management on track, focusing on meeting deadlines and ensuring client satisfaction. She is undoubtedly an excellent addition to any team, and I highly recommend her.”
Daniel Oliveira
Senior UX/UI & AI Automation Specialist
“Dana is a talented marketing leader with a strong strategic mindset and an exceptional ability to solve challenges. She is reliable, collaborative, and always focused on achieving the best results. I highly recommend her.”
Flavio Stiavetti
Motion Designer & Video Editor
Good enough isn't how I work. Quality comes first, every time.
READY TO GROW?
READY TO GROW?
READY TO GROW?
READY TO GROW?
