My approach combines social media strategy, brand positioning, creative direction, content development, community management, and performance analysis through a comprehensive process focused on building meaningful audience relationships, strengthening brand identity, increasing organic visibility, and driving measurable business results.
Experience developing and implementing strategies across a diverse range of industries, business models, competitive environments, and target audiences.
Industry: Food and Beverage
Developed and executed social media strategies focused on brand awareness, audience engagement, creative storytelling, and organic community growth. Managed content planning, creative direction, brand-aligned visual communication, copywriting, publishing, and ongoing performance optimization to strengthen audience relationships and maximize content visibility.
Key results:
• 68% increase in organic reach across social media content
• 54% increase in audience engagement through optimized content strategies
• 6.8% average engagement rate across selected organic campaigns
• 42% increase in organic content shares and audience interactions
• 35% growth in organic video views through creative content optimization
Industry: Fashion and Lifestyle
Led social media strategy and hands-on execution, combining creative direction, brand positioning, visual storytelling, content development, and community management to strengthen brand identity and increase organic engagement. Developed platform-specific content strategies, coordinated visual assets, managed editorial calendars, and continuously optimized content performance.
Key results:
• 47% increase in organic audience engagement
• 39% increase in organic reach through content and publishing optimization
• 5.9% average engagement rate across selected content initiatives
• 52% increase in content saves and shares
• 31% increase in social media referral traffic to the website
Industry: Media and Entertainment
Developed and managed social media strategies centered on audience engagement, entertainment-driven content, brand storytelling, and community development. Led creative planning, content production, copywriting, publishing, and community management, adapting visual formats and communication strategies to maximize organic visibility and audience interaction.
Key results:
• 76% increase in organic video views through optimized video content strategies
• 63% increase in organic reach across selected social media campaigns
• 58% increase in content interactions, including comments and shares
• 7.4% average engagement rate across selected organic content initiatives
• 44% increase in organic audience growth during the illustrative measurement period
MARKETING AND BRANDING
Strategies and brand experiences built to connect, differentiate and drive meaningful growth.
SEO AND AI OPTIMIZATION
Search strategies built for visibility across traditional search engines and emerging AI-driven discovery.
CONTENT CREATION
Compelling content shaped around your brand, audience and the platforms where they connect.
WEBSITE DESIGN AND DEVELOPMENT
Distinctive, high-performing websites designed around your brand, your users and your business goals.
SOCIAL MEDIA MANAGEMENT
Strategic social media management that keeps your brand relevant, consistent and connected to its audience.
ADVERTISING
Targeted digital campaigns designed to reach the right audiences and turn attention into measurable results.
AI MEDIA CREATION
Realistic, high-impact images and videos created with AI to bring ideas to life without traditional production limits.
EMAIL MARKETING
Thoughtful email strategies and campaigns designed to engage, nurture and convert your audience.
“I cannot recommend Dana highly enough. She doesn't just manage a team; she truly leads and elevates it. Dana combines deep marketing expertise with a strategic vision, always anticipating and preparing for any scenario. Her experience speaks for itself, she is an exceptional leader!”
Marcos Klender
Senior Web Engineer
“Dana is the best manager/VP I've ever worked with. She is incredibly hardworking, knowledgeable, supportive, and truly the heart of the company. Dana was always willing to help, share her expertise, and guide me through challenges. I learned so much from her and am incredibly grateful for the impact she had on my growth. She would be an asset to any team and they would be LUCKY to have her.”
Christina Hristoforidis
Marketing Specialist
“Dana is an outstanding professional whose professionalism and ability to work effectively with different personalities truly stand out. She is collaborative, approachable, and always willing to help, making her a great person to work with. Her constructive mindset and ability to build strong relationships make a real difference in any team. I highly recommend Dana and would be happy to work with her again.”
Luiz Fernandes
Growth Marketing & Automation Specialist
“Dana is one of the most committed and organized professionals I have ever worked with. The results of the projects we completed together were incredible; she always kept project management on track, focusing on meeting deadlines and ensuring client satisfaction. She is undoubtedly an excellent addition to any team, and I highly recommend her.”
Daniel Oliveira
Senior UX/UI & AI Automation Specialist
“Dana is a talented marketing leader with a strong strategic mindset and an exceptional ability to solve challenges. She is reliable, collaborative, and always focused on achieving the best results. I highly recommend her.”
Flavio Stiavetti
Motion Designer & Video Editor
Good enough isn't how I work. Quality comes first, every time.
READY TO GROW?
READY TO GROW?
READY TO GROW?
READY TO GROW?
