Developing email marketing strategies aligned with business objectives, audience needs, customer journeys, and commercial priorities.

Defining audience segments, campaign objectives, communication frequency, editorial calendars, messaging priorities, and campaign schedules across educational newsletters, company updates, product launches, promotional campaigns, and e-commerce communications. 

Creating relevant, engaging, and conversion-focused email content tailored to different audiences, campaign objectives, and stages of the customer journey.

Writing subject lines, preview text, headlines, body copy, product descriptions, and calls to action for educational emails, newsletters, announcements, new arrivals, product promotions, sales campaigns, and other commercial communications, ensuring consistency with brand identity and messaging. 

Managing the end-to-end execution of email marketing campaigns, from content preparation and audience selection to campaign configuration, scheduling, and delivery.

Preparing email content within marketing platforms, coordinating visual assets, reviewing layouts, validating links and calls to action, conducting pre-send checks, and ensuring campaigns are delivered accurately and consistently across selected audiences. 

Collaborating with designers, marketing teams, sales stakeholders, and other business functions to align email communications with broader marketing initiatives, brand positioning, and commercial objectives.

Coordinating campaign requirements, content approvals, creative assets, product information, promotional messaging, and delivery schedules to maintain consistency across communication channels and ensure effective campaign execution. 

Monitoring campaign performance through delivery rates, open rates, click-through rates, audience engagement, conversions, and other relevant business indicators.

Analyzing campaign results, identifying audience and content preferences, evaluating messaging effectiveness, and refining segmentation, subject lines, calls to action, content formats, and sending strategies to continuously improve email marketing performance. 

My email marketing workflow combines campaign planning, audience segmentation, content development, execution, and performance monitoring to support targeted communications and data-driven optimization.

Mailchimp, HubSpot