My approach combines technical SEO, content strategy, authority development, and AI search optimization through a comprehensive process focused on improving search visibility, attracting qualified traffic, and driving measurable business results.
Experience developing and implementing strategies across a diverse range of industries, business models, competitive environments, and target audiences.
Industry: Commercial Roofing
Led end-to-end SEO strategy and execution, combining technical optimization, local keyword targeting, content development, and ongoing performance analysis to strengthen visibility across competitive commercial and industrial roofing searches.
Key results:
• 72 keywords in Google's Top 3
• 94 keywords in Google's Top 10
• 45.78% organic search visibility, with a reported increase of 6.74 percentage points
• Approximately 7,000 organic sessions during H1 2026
• 100% Site Health, supporting a strong technical SEO foundation
• 100% AI Search Health, demonstrating strong technical readiness for AI-powered search engines
Industry: Industrial Construction
Developed and executed a comprehensive SEO strategy focused on technical performance, keyword optimization, educational content, and organic visibility for specialized roof lifting and building expansion services.
Key results:
• 20 keywords in Google's Top 3
• 27 keywords in Google's Top 10
• 20.60% organic search visibility
• 218,414 Google Search impressions and 1,407 organic clicks during H1 2026
• 100% Site Health, supporting a strong technical SEO foundation
• 100% AI Search Health, supporting content accessibility and technical optimization for AI-powered search
Industry: Industrial Demolition
Led SEO strategy and implementation for a specialized industrial services company, combining technical optimization, industry-specific keyword targeting, service content, and ongoing performance monitoring.
Key results:
• 10 keywords in Google's Top 3
• 21 keywords in Google's Top 10
• Multiple #1 rankings for industrial demolition and environmental services searches
• Approximately 2,000 organic sessions during H1 2026
• 100% Site Health, supporting a strong technical SEO foundation
• 100% AI Search Health, reflecting strong technical readiness for AI-powered search experiences
MARKETING AND BRANDING
Strategies and brand experiences built to connect, differentiate and drive meaningful growth.
SEO AND AI OPTIMIZATION
Search strategies built for visibility across traditional search engines and emerging AI-driven discovery.
CONTENT CREATION
Compelling content shaped around your brand, audience and the platforms where they connect.
WEBSITE DESIGN AND DEVELOPMENT
Distinctive, high-performing websites designed around your brand, your users and your business goals.
SOCIAL MEDIA MANAGEMENT
Strategic social media management that keeps your brand relevant, consistent and connected to its audience.
ADVERTISING
Targeted digital campaigns designed to reach the right audiences and turn attention into measurable results.
AI MEDIA CREATION
Realistic, high-impact images and videos created with AI to bring ideas to life without traditional production limits.
EMAIL MARKETING
Thoughtful email strategies and campaigns designed to engage, nurture and convert your audience.
“I cannot recommend Dana highly enough. She doesn't just manage a team; she truly leads and elevates it. Dana combines deep marketing expertise with a strategic vision, always anticipating and preparing for any scenario. Her experience speaks for itself, she is an exceptional leader!”
Marcos Klender
Senior Web Engineer
“Dana is the best manager/VP I've ever worked with. She is incredibly hardworking, knowledgeable, supportive, and truly the heart of the company. Dana was always willing to help, share her expertise, and guide me through challenges. I learned so much from her and am incredibly grateful for the impact she had on my growth. She would be an asset to any team and they would be LUCKY to have her.”
Christina Hristoforidis
Marketing Specialist
“Dana is an outstanding professional whose professionalism and ability to work effectively with different personalities truly stand out. She is collaborative, approachable, and always willing to help, making her a great person to work with. Her constructive mindset and ability to build strong relationships make a real difference in any team. I highly recommend Dana and would be happy to work with her again.”
Luiz Fernandes
Growth Marketing & Automation Specialist
“Dana is one of the most committed and organized professionals I have ever worked with. The results of the projects we completed together were incredible; she always kept project management on track, focusing on meeting deadlines and ensuring client satisfaction. She is undoubtedly an excellent addition to any team, and I highly recommend her.”
Daniel Oliveira
Senior UX/UI & AI Automation Specialist
“Dana is a talented marketing leader with a strong strategic mindset and an exceptional ability to solve challenges. She is reliable, collaborative, and always focused on achieving the best results. I highly recommend her.”
Flavio Stiavetti
Motion Designer & Video Editor
Good enough isn't how I work. Quality comes first, every time.
READY TO GROW?
READY TO GROW?
READY TO GROW?
READY TO GROW?
